Carrie Bradshaw and The Dude walk into a bar…

In 2019, Stella Artois partnered with Water.org to help bring clean water infrastructure to over 1.7 million people in developing countries. Each beer purchased could fund a month of access to clean water, turning a simple choice into meaningful impact. To spread the word, we convinced two of the world’s most iconic characters to swap their signature drinks for the cause.

Creative Directors: Jonathan Santana and Erik Norin
Writers: Mike Vitiello and myself
Art directors: Rachel Ellam and Trevor Gilley
Directors: Traktor
DP: Hoyte van Hoytema
Photographer: Miles Aldridge
Director (Matt Damon): Joshua Neale