Once upon a time, Target was the single largest seller of CDs in America. In 2018, they wanted to show up at the GRAMMYs to deliver their promise of providing more music than anyone else. Instead of running an ad, we made a three-minute and 15-second music video for Zedd and Maren Morris’ hit song, "The Middle.” We brought it all to life with the industry legends Dave Meyers and Hi-hat. Bullseye, if you will.

“Who ever the creative director was at the ad agency who commissioned ‘The Middle’? That version should get a GRAMMY.” 
- NYT’s Popcast